She was born in Sarajevo in 1976. She graduated directing at Sarajevo Academy of Performing Arts in 2000. Her graduation film First Death Experience was presented at Cinefondation Official Selection of 2001 Cannes Film Festival and won numerous awards at festivals worldwide. In 2003 she directed her second short film North Wend Mad. Aida Begi is teaching directing at Sarajevo Academy of Performing Arts and has directed numerous commercials, video spots and promotional films. In 2004 she founded an independent production company MAMAFILM together with her colleague Elma Tataragi and Snow is their first feature film.